Press & PR Photography
Press and PR Photography is all about capturing images that will get the most exposure for brands both in print and online.
For a press call we'll capture a selection of strong, engaging images and, working together with our clients, choose a selection to submit to newspapers, magazines and online sites that best represent the brand's message.
PR imagery is essential in capturing the atmosphere of an event and landing subsequent media coverage. Our friendly and relaxed approach will put your guests at ease and ensure we capture the most striking of images that will stand out in the inbox of photo editors.
Benefits of quality Press & PR images
Boosts Brand Image
High-quality images help establish a polished and professional brand identity.
Conveys credibility and trustworthiness to the public and media.
Attracts Media Attention
Eye-catching visuals increase the chances of media outlets picking up your story.
Helps grab attention in a crowded media landscape.
Enhances Storytelling
Strong visuals complement written content, making stories more compelling and engaging.
Provides a clear, immediate visual message that supports your narrative.
Increases Visibility
Press/PR images are often shared across news outlets, websites, and social media, expanding your reach.
Increases the likelihood of being featured in prominent publications or platforms.
Strengthens Public Relations Efforts
Consistent, high-quality images support your PR campaigns, ensuring professional representation.
Creates a lasting impression that builds public trust and interest.
Improves Social Media Engagement
Well-executed images are more likely to be shared, liked, and commented on, boosting engagement.
Helps establish a recognizable and engaging online presence.
Establishes Authority
High-quality press images reinforce your status as an industry leader or expert.
Adds to the credibility of your press releases or news coverage.
Captures the Right Emotion
PR images can evoke specific emotions, strengthening your message and connection with the audience.
Helps humanize your brand or story, making it more relatable.
Long-Term Value:
Professional press photos can be used across various campaigns and marketing materials, offering ongoing value.
Archives of quality images can serve as a visual history of your brand's growth.
Good press/PR images significantly enhance brand perception, media coverage, and overall communication efforts, offering lasting promotional benefits.